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Archived Articles

Below are archived stories and graphs from BrandIndex. All stories are delayed by at least 24 hours.

Select Year:   2008  |   2007  |   2006  |   2005

Articles for 2008

Is Retail Spending Really Rising? »
High Mindshare Scores for McDonalds »
Laura Ashley: Drop in Satisfaction »
Toyota: Despite The Bad News, Things Are Looking Up »
House of Fraser Marches Forward »
Tesco: The Only Way Is Up »
British Gas: The Lowest BrandIndex Scores Ever »
Moneysupermarket.com Plans Even More Advertising »
Zara Up, Gap Down »
All Eyes on Northern Rock »
Starbucks Turkey »
Heavy Landing for Lufthansa and Air Berlin in Germany »
Tesco accuses the Guardian of publishing deliberate lies »
Co-op buy Somerfield »
Icahn on Yahoo board »
Bouncing shares for HBOS »
Facebook in design row »
Shareholders might be unhappy but consumer perception is hard to change »
Tesco: Animal or Human Rights? »
eBay Faces a Tough Summer »
Starbucks Shuts Up Shop »
Six Flags Controversial Ad Campaign Increases Mindshare and Buzz – Initially »
EURO 2008: The Sponsors of the Turkey National Team »
BRAND IMAGE: Adidas is the European Champion »
MARKS AND SPENCER: Share Set Back Stuns City »
TENNIS – First Set: Nintendo and Highland Spring - Is the Glass Half Full or Half Empty? »
TENNIS – Second Set: It's Not Impossible to Step Out from Adidas and Step Into Nike »
Tennis – Third Set: Stella Loses The Match Point »
Barclays: The Difference between Index and ‘Buzz’ »
Football Championship Doesn’t Score Points »
Nike PhotoiD Fails To Deliver »
Royal Ascot Delivers For BBC Sport »
You Know You Want To Touch It. Apple Pushes The Envelope With the New iPhone »
Primark Masters a Quick Brand Recovery After Bad ‘Buzz’ »
UK: Is Bradford & Bingley the Next Northern Rock? »
GERMANY: The Focus is On Airline Brands »
USA: Baskin Robbins Successfully Builds Mindshare and Buzz »
Turkey: GSM Operators Opinions Differ Over MNP »
RETAIL: Hot Summer For Ann Summers »
OIL: Crisis Thickens »
CHELSEA: Samsung Suffers Southern Blues »
PC WORLD: DSG Issues Second Profit Warning »
BRITISH GAS: Further Price Increases Dent Scores Recovery »
VODAFONE: Tiscali Talks Leads to Increased Scores »
US: Pizza Hut Successfully Launches Tuscani Pasta »
UK: Can a Film Premiere Boost Sales for Retailers? »
GERMANY: Toyota Leaves the Fast Lane »
TURKEY: Turk Telekom - Going Public »
FOOD: Supermarkets in a Price-fixing Battle with the OFT »
COFFEE: Mixed ‘Buzz’ Scores For Coffee Chains »
SPORTS: London Marathon Increases Sport Brands' 'Buzz' Scores »
RBS: Sir Fred Goodwins’ Leadership Questioned »
USA: American Airlines Brand Health Scores Suffer »
SHELL: A Rocky Spring for Royal Dutch Shell »
HSBC: A Mixed Month for the Brand »
JJB: Sports Brand Continues to Struggle »
TESCO: Supermaket Profit Rise Bucks Trend »
GERMANY: Crisis In The Financial Sector »
TURKEY: Corporate Campaign Of Garanti Bank »
UK: Terminal 5 Opening Plagued By Travel Turmoil »
SAINSBURY’S: Sales Growth Success »
FORD: Jaguar And Land Rover Finally Sold »
HBOS: Banks Recover After Share Scare »
UK: Results Defy Tougher Trading Conditions »
TURKEY: Top Three Brands »
GERMANY: OBI Launch New Ad Campaign In Germany »
USA: Southwest Airlines (SWA) 'Buzz' Takes Big Hit »
HONDA: Clever Commercials Please Consumers »
HSBC: Decline In US Housing Market »
BRITISH AIRWAYS: ‘Buzz’ Drops As Brand Pays Out »
YAHOO: Take Over Bids And Fines »
TATE & LYLE: Sugar To Grow Fairtrade Market »
BRITISH GAS: Profit Jump Prompts Criticism »
BRADFORD AND BINGLEY: Poor Profits Cause Share Slide »
TOSHIBA: HD DVD Production To Stop »
NORTHERN ROCK: Rock To Be Nationalised »
USA: Super Bowl Advertising Boosts Budweiser ‘Buzz’ »
UK: PR Events – Boosts And Disasters »
TURKEY: National BrandIndex Score »
GERMANY: From Best to Worst – Nokia Free Falls in Germany »
SHELL: Oil Firm Reported Profits Set New UK High »
McDONALDS: McDiploma’s Now On The Menu At McDonald’s »
EGG: Company Withdraws 161,000 Customer Credit Cards »
JDWETHERSPOON: Negative ‘Buzz’ Helps Increase Recommendation »
MARKS AND SPENCER: Paxman Pants Palaver »
WOOLWORTHS: Drop in Christmas Sales »
MARKS AND SPENCER: A Poor Christmas Dampens Spirits »
SAINSBURY’S: A Good Christmas Helps Retailer Recover »
NPOWER: Price Increase Causes Damage to Brand Health »
PCWORLD/CURRY’S: Owners Concern For PC World and Curry’s Profits »
VIRGIN ATLANTIC: Staff Deal Over Pay Ends Strike Fears »
JOHN LEWIS: John Lewis An Exception To The Retail Sector Woe »
WAITROSE: Supermarket Follows Tesco and M&S Abroad »